Praxis Zero Plus, Kriens.
Corporate Identity / Naming
Zero Plus - women's doctors full of colour! Within the new Corporate Identity, I added a vibrant pink and orange gradient, which I normally dislike but is well suited here which creates a sense of breathing and movement. Really happy how this turned out using a women's symbol and blood group 0+ as thee inspiration behind renaming the business Zero Plus. You couldn’t wish for a nicer client. Thank you, Desi and Tom.